Since its introduction to the world of ICT in the 1970s, the term “convergence” has come to mean something different to just about everybody you ask: “fixed and mobile,” “voice and data,” “access devices,” “media and entertainment,” “unified communications” . The communication process occurs between humans or machines in both verbal and non-verbal ways. A good example is the convergence of communication and imaging technologies on a mobile device designed to make calls and take pictures - two unrelated technologies that converge on a single … Are you the business owner of Convergence Communication? Campaign smarts and the skills to build your strategy from the inside out. Convergence is the coming together of two different entities, and in the contexts of computing and technology, is the integration of two or more different technologies in a single device or system. Convergence It’s undeniable that lines between internal and external communications have blurred, in large part thanks to technology, as well as the decline of trust in institutional sources of information globally. Convergence in communication technologies means that different kinds of communication technolo­gies are coming closer to each other. . Many of the entertainment examples, for instance, have to do with video, virtual reality and the Internet connecting and providing an altogether new experience. According to this model, exchange of ideas and messages takes place both ways form sender to receiver and vice versa. BBB File Opened: Perhaps most importantly, Convergence’s leaders are trusted advisors who I turn to when I make my most important political decisions.” John Tecklenburg, Mayor of Charleston, SC "Convergence's highly targeted, neighborhood-specific persuasion mail was an important communication tool in my election victory. Business Details. Convergence theory presumes that as nations move from the early stages of industrialization toward becoming fully industrialized, they begin to resemble other industrialized societies in terms of societal norms and technology. Define convergence. Here I’m examining Chapter Six: Convergence and Integration of Communication Disciplines.

Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. Interactive communication model is also known as the convergence model.