It’s the only way to outrank your competitors. If you are in regular communication with your digital agency, you've probably heard the term "A/B" testing thrown around.At least I hope so, since it's a pretty important part of optimizing your digital marketing campaigns.. It’s the first step in the optimization process since you will be using actual client feedback to improve how you do things.

We can now not only store and analyze data, but also create actionable data through the use of A/B testing.

Simply put, A/B testing is the practice of testing multiple variations of a design, call to action (CTA), or phrase in order to see which one performs better. Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

A/B testing is used to measure the success of two different versions of a website. In an A/B test, half of your audience automatically receives “version A” and half receives “version B.” The performance of each version is based on conversion rate goals such as the percentage of people who click on a link, complete a form, or make a purchase. The test runs for a predefined period of time to assess performance. A/B testing is an essential digital marketing tactic for optimizing your campaigns. AB testing (alpha-beta testing), also known as split testing is the light in the dark world of Digital marketing. It provides data-backed decisions and can be used across a range of communications and considering many variables. The answer is A/B testing. What is A/B Testing in Digital Marketing: The Beginner’s Guide It’s a known fact in the advertising world that consistently successful advertising campaigns require innovative strategies. A/B testing (also known as split testing) is the act of comparing two versions of a landing page to gauge your target audience’s preferences based on which version performs better. Sylvain Duthilleul Web Analyst, A/B Testing & Customization @Decathlon. A/B Split Testing removes the guesswork from your choices of digital marketing campaigns. Posted Under: Digital Marketing. A/B Split Testing removes the guesswork from your choices of digital marketing campaigns. Based on the results of your A/B test, you can then make improvements in order to optimize conversion rates. As an online marketer, you have to be creative, and one way to pick up sales and improve online marketing campaigns is by testing. In marketing, A/B testing compares the performance of an original version of a marketing asset—your “control” (A)—against a slightly altered version (B). Think of it like a competition. HubSpot reported that testing landing pages through this method can generate more leads by as much as 30 to 40%. It can be used to test everything from website copy to sales emails to search ads. A/B testing is an essential digital marketing tactic for optimizing your campaigns. Application examples for A/B testing . Testing should be at the core of your email marketing program. Also known as 'split testing', A/B testing brings scientific methodology to marketing and removes the guesswork.

Examples of A/B Testing in Digital Ads. Here is a good example of a recent ad copy test that thoroughly caught me off guard. Before reading further, see whether you can pinpoint the difference between these two ads: HubSpot reported that testing landing pages through this method can generate more leads by as much as 30 to 40%. What Are the Different Test Methods? Improve your AB and multivariate testing with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. A/B testing isn’t a new idea … Before they even get started with A/B testing, digital marketers must have first developed a solid understanding of their website audience.

What is A/B Testing in Digital Marketing: The Beginner’s Guide It’s a known fact in the advertising world that consistently successful advertising campaigns require innovative strategies. Even though I have worked in online marketing for nearly 10 years, I am still surprised by some of the results I see from A/B testing. AB Tasty is currently the best tool given our maturity level in AB testing. This can be applied in various areas.

Although it is easy to design and implement, however, this hypothesis based classical approach has few drawbacks. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. You do this giving one version to one group and the other version to another group. In digital marketing, A/B testing is the process of showing two versions of the same web page to different segments of website visitors at the same time, and then comparing which version improves website conversions. The test runs for a predefined period of time to assess performance. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. Since the world of digital marketing is full of jargon and unfamiliar terminology, I'd like to dig into one particular aspect of it and explain how A/B testing works. And the advantages A/B testing provide are enough to offset the additional time it takes. A/B testing is the process of comparing two versions of a landing page, email, Facebook Ad campaign, or other marketing assets with just one different element.